The award-winning wine brand, Barefoot Wine, will be joining forces with a few well-known women for a campaign that will focus on inclusivity and amplify diverse voices within the beauty community. #TheWeStandForHer campaign debuted this week on the brand’s website as a four-part web series focusing on the different beauty experiences Black women face in America. The cast includes American Idol alum, Jordin Sparks, CEO of The Lip Bar, Melissa Butler and Beyoncé’s head dance captain and actress, Ashley Everett.
The We Stand For Her web series will openly discuss the unique experiences that Black women go through in the beauty world, creating a space for those who share similar experiences to express their views on society’s perception of beauty, all while highlighting a community that has a tendency to get overlooked.
“As we continue our work highlighting the brilliance, grace and beauty of Black women, Jordin Sparks, Ashley Everett and Melissa Butler each lend their respective voice and incredible stories to the We Stan for Her series,” says Shannon Armah, the associate brand manager for Barefoot, in a press release. “We hope the discussions shared throughout the series create moments for all Black women to feel seen and celebrated, while also sparking important dialogue amongst viewers.”
All three cast members will share their personal stories, hardships and successes that are guaranteed to make viewers not only laugh but educate them, as well. Each We Stan for Her episode will focus on hard-hitting topics in the beauty community, including:
- Crowns on Our Head: Sharing perspectives on natural hair versus other hairstyles.
- Our Beautiful Story: How heritage and upbringing contribute to beauty preferences and routines.
- Thriving Queens: Examining Black representation in the beauty industry, while also exploring beauty standards in the workplace.
- Self-Love: Discussing the concepts of self-love, self-acceptance and feeling confident and beautiful from the inside out.
Check out the first episode below, and watch all four We Stan for Her episodes at barefootwine.com/we-stan-for-her and follow @BarefootWine on social media.
Will you be tuning in? Let us know below in the comments.